In 1927, Canadian Tire Corporation, Limited is officially incorporated. "We chose Canadian Tire" A. J. Billes later recalled, "because it sounded big." From across the country, people began writing to the store, looking for automotive parts that are hard to come by in more isolated areas. In 1928, to serve this market, the brothers produced their first catalogue featuring tire values on one side, and a handy road map of Ontario on the back. Today, Canadian Tire's annual catalogue is distributed to almost 9-million households in English and French.
Today, nine out of ten adult Canadians shop at Canadian Tire at least twice a year and 40% of Canadians shop at Canadian Tire every week. Eighty-five per cent of the Canadian population lives within a 15-minute drive of their local Canadian Tire store. Canadian Tire is three clearly defined, highly competitive, specialty stores under one roof—automotive, sports and leisure, and home products. The involvement of Canadian Tire Associate Dealers in the daily life of the communities they serve helps the retailer forge stronger links with its customers across Canada. The most extensive store renewal and redevelopment program in Canadian history is underway to ensure Canadian Tire continues to be the best at what customers value most.